We publish independent reviews and comparisons of online trading platforms, including MTFE, to help Canadian investors make informed decisions. This Privacy Policy explains what personal information we collect when you visit our website, how we use and protect it, and the choices and rights available to you. This policy applies to all visitors to our website and is designed to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
Who We Are
We are an independent publisher of reviews, comparisons, and educational content about online trading and investing platforms available to Canadians. We are not a brokerage, and we do not hold, manage, or have access to any trading accounts, investments, or funds. If you have questions about this policy, please contact us using the details at the bottom of this page.
Information We Collect
Website and browsing data
- Technical information such as IP address, browser type, device type, and approximate location
- Pages visited, time spent on our site, and how you arrived here (for example, from a search engine)
- Cookies and similar technologies used for analytics and to remember your preferences (see the Cookies section below)
Information you provide directly
- Your name and email address, if you subscribe to our newsletter or updates
- Details you submit through a contact form, such as questions or feedback about a review
- Any comments or correspondence you send us
We do not collect financial account numbers, trading account credentials, or investment holdings, as we do not operate a trading platform or brokerage service.
How We Use Your Information
We use your personal information to:
- Operate, maintain, and improve our website and content
- Understand which reviews and comparisons are most useful to readers, using aggregated analytics
- Send newsletter updates or new reviews, if you’ve subscribed, which you can unsubscribe from at any time
- Respond to questions, feedback, or corrections submitted through our contact form
- Detect and prevent misuse of our website
Legal Basis for Processing
We collect and use personal information based on your consent (for example, when you subscribe to our newsletter or accept non-essential cookies), and our legitimate interest in operating and improving our website.
Advertising, Affiliate Links, and Third Parties
Some links on our site to platforms we review, including MTFE, may be affiliate links, meaning we may earn a commission if you sign up through them, at no additional cost to you. This does not influence the objectivity of our analysis. We may also use third-party analytics and advertising services, which may set their own cookies to measure site performance or show relevant ads. These third parties operate under their own privacy policies, and we encourage you to review them.
Sharing Your Information
We do not sell your personal information. We may share it only with:
- Analytics and website hosting providers, who help us operate and understand use of our site
- Email service providers, if you’ve subscribed to our newsletter
- Regulatory or government authorities, where required by law
Data Retention
We retain personal information only as long as necessary for the purposes described in this policy. Newsletter subscriber information is retained until you unsubscribe or request deletion. Analytics data is generally retained in aggregated or anonymized form.
How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, loss, misuse, or disclosure.
Cookies and Website Tracking
Our website uses cookies and similar technologies for essential site functionality, analytics, and, where applicable, advertising. Where required, we will ask for your consent before using non-essential cookies. You can manage or disable cookies at any time through your browser settings; some site features may not work properly if cookies are disabled.
Your Rights and Choices
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Withdraw consent to certain uses of your information, where consent is the basis for processing
- Unsubscribe from our newsletter at any time, using the link in any email or by contacting us directly
To exercise any of these rights, please contact us using the details below. We will respond within a reasonable timeframe and in accordance with applicable law. If you are not satisfied with our response, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada or your applicable provincial privacy regulator.
No Financial or Investment Advice
This website provides general information and independent commentary only. Nothing on this site constitutes financial, investment, or trading advice, and nothing here should be interpreted as an endorsement to open an account with any platform, including MTFE. Always verify a platform’s registration with the Canadian Securities Administrators (CSA) and conduct your own due diligence before investing.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The most current version will always be posted on this page, along with the date of the last update.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out to us.